You have work to do. You have a story to tell. Why not combine those two things together? Today, we’re going to talk about making sure your Brand is True to YOU!
As a business leader, don’t be afraid to make your work personal. YOU are the one bringing in the business; don’t be afraid to let your personality shine through. This is what makes you stand out from the competition, after all!
How To Tell Your Story:
Whether you’re crafting an “About” page for your business website or just a bio on your personal LinkedIn Profile, the end goal is the same… open up about yourself to give context to your professional work and draw people in with your story!
It can be incredibly uncomfortable articulating about your personal life on a professional platform, but it’s an invaluable skill to have… so let’s get comfy with it!
You don’t have to pour your heart out to your audience - but there is an appropriate way to let your “personal” sneak into your “professional.” Think about what brought you here… what personal achievements led you to start your business? What makes you well suited for this work? Do you have a funny anecdote or relatable experience that will be memorable to potential partners and relate to what you do?
Try to think of ways to connect with your audience both as a person and a business partner. When in doubt, just try not to be too stiff. Don’t be shy! You are qualified to be where you are, and you don’t want to downplay that!
Making Your Brand… YOURS!
You’re not just a cardboard cutout behind a screen - you have a personality, so use it!
You need to figure out what your “Brand” is, and stick to it! Having a consistent tone of voice and thematic cohesion between your social media campaigns, newsletters, and blog posts will help cement your business as a reliable and memorable brand to your consumers.
If you’re writing your own content, this is easy enough to achieve - write as you do naturally (keeping it professional while also letting your own voice shine through), and stick to the beats you typically hit.
On the other hand, if you outsource to other writers, it’s a good idea to have a piece of your own writing for them to reference so they can emulate your typical voice and tone. This ensures that every post/email/blog entry feels like it is coming from YOU - and that’s why your partners are here, after all!
Bringing the Fun Factor to Work:
We’re making work personal - so why not make it fun while we’re at it?
Ultimately, your clients are with you for the service you provide - you’re good at what you do, after all! But if you inundate them with clunky copy, confusing messaging, or robotic customer service, they may be turned off.
Work can be fun - you do this because you’re passionate about the service you provide and you’re good at it, too! You should show your clients that you enjoy what you do so that you can keep them coming back with a smile.
Focus on what you enjoy and for what you don’t enjoy… you can always outsource!
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Written by Jordan McAndrew